August 27, 2025, (Calgary, AB) - Alberta Grains and Fertilizer Canada have officially launched Make Your Acres Count!, a new campaign encouraging Alberta farmers to get their acres recognized under the 4R Nutrient Stewardship framework. The program empowers growers to work with a 4R Designated Agronomist to develop a nutrient management plan that improves fertilizer efficiency, boosts productivity and strengthens environmental stewardship.

The campaign is part of a broader effort to grow Alberta’s leadership in sustainable agriculture. In 2024, more than 2.15 million acres in Alberta were self-reported under 4R. Make Your Acres Count! aims to nearly double that number by the end of the 2025 crop year.

“This campaign is about celebrating what Alberta farmers are already doing right and giving them a practical path to build on that success,” said Scott Jespersen, Alberta Grains chair and a farmer near Spruce Grove. “By getting your acres counted, you are demonstrating to governments and markets alike that we farm responsibly and with care for the land, while also improving the bottom line.”

The 4R Nutrient Stewardship framework, championed by Fertilizer Canada, is built on the principles of applying the right source of nutrient at the right rate, at the right time and in the right place. When implemented optimally for crop conditions, 4R practices support improve crop performance, reduce nutrient loss and help meet sustainability goals related to water, air and soil health.

“We’re proud to partner with Alberta Grains on this important campaign,” said Michael Bourque, President and CEO of Fertilizer Canada. “Farmers are committed stewards of the land, and 4R Nutrient Stewardship helps them get the most from their fertilizer while protecting the environment. Getting your acres counted is about recognizing what farmers are already doing and showcasing their leadership in sustainable agriculture.”

The launch follows the signing of a three-year memorandum of understanding (MOU) between the Government of Alberta, Alberta Grains and Fertilizer Canada to expand the use of 4R Nutrient Stewardship across the province. The MOU sets a path for increased data sharing, engagement and collaboration between all levels of Alberta’s crop sector.

“Alberta’s agriculture sector is known worldwide for its quality and innovation. Expanding 4R Nutrient Stewardship will build on that reputation, helping our farmers succeed in competitive markets while meeting the highest environmental standards,” said RJ Sigurdson, Minister of Agriculture and Irrigation. “This agreement is a win for farmers, sustainability and the future of agriculture in Alberta."

In addition to targeting farmers, the campaign also encourages agri-retailers and agronomists to pursue 4R Designation, helping ensure they are equipped to support growers with science-based advice tailored to their soil, cropping and yield conditions.

The Make Your Acres Count! website offers step-by-step guidance for farmers and agronomists, along with downloadable tools, a list of certified professionals and FAQs.

To get started or to find a 4R Designated Agronomist near you, visit www.makeyouracrescount.ca.

For media request please contact:

Harley Groeneveld
Senior Manager, Communications & Marketing
Alberta Grains
media@albertagrains.com
403-371-2132

Kayla FitzPatrick
Senior Director of Communications
Fertilizer Canada
kfitzpatrick@fertilizercanada.ca
613-979-8723

About Alberta Grains:

Alberta Grains is a farmer-directed organization that represents the interests of and serves as the single voice for all of Alberta's wheat and barley producers.

About Fertilizer Canada:

Fertilizer Canada represents producers, manufacturers, importers, wholesale and retail distributors of nitrogen, phosphate, potash and sulphur fertilizers. The fertilizer industry plays an essential role in Canada’s economy, contributing over $42 billion annually and employing over 118,000 workers throughout the supply chain. We are committed to supporting the industry through innovation, stewardship, safety and security. As the foundation of Canada’s agri-food sector, we apply innovative solutions that positively impact agriculture, the economy, and the social fabric of Canadian life.