The Prairie Cereals Summit: Where Western Canada’s grain industry comes together
When it comes to advancing Western Canada’s grain industry, one event continues to set the standard. The Prairie Cereals Summit (PCS), presented by Alberta Grains, has earned its reputation as a must-attend conference for farmers, researchers, policymakers and industry leaders alike bringing the entire value chain together in one dynamic, collaborative environment.
Hosted at the iconic Fairmont Banff Springs Hotel, PCS delivers more than just one conference. It offers a carefully curated experience where cutting-edge research, timely policy discussions, and real-world innovation meet meaningful connection. Designed with the realities of modern agriculture in mind, the Summit balances high value content with generous time and space for conversation, because some of the most important ideas in agriculture don’t happen on stage, they happen between sessions.
A Program Built for Impact
The PCS agenda tackles the most pressing issues facing farmers and agriculture indsutry as a whole, from market access and policy developments to innovation adoption, succession planning and long-term resilience. Through keynote presentations, research spotlights, moderated panels, and interactive discussions, attendees gain practical insights they can apply directly to their operations and organizations.
This year emerging voices were intentionally woven into the program, ensuring next-generation perspectives sit alongside seasoned expertise, creating a forum that reflects the future of the industry.
Making Connections that Matter
What truly sets PCS apart is its approach to networking. Alberta Grains has reimagined how connection happens at conferences, replacing traditional receptions with immersive experiences designed to keep energy high and conversations flowing. Signature events like Toast of the Grains invite attendees to connect over Alberta’s brewing culture, while thoughtfully designed social spaces encourage collaboration, relationship-building and idea exchange in a relaxed, welcoming atmosphere.
Powered by Industry, Brought to Life Through Experience
At the Prairie Cereals Summit, industry partners don’t sit on the sidelines, they bring the experience to life. Each sponsor activation is thoughtfully designed to feel authentic, immersive, and deeply connected to the spirit of the event.
ATB set the tone with Toast of the Grains- Down Alberta’s Backroads, one pint at a time, transforming networking into a journey. Attendees moved through a series of spaces inspired by Alberta’s backroad culture, gathering around an indoor campfire, sharing stories over music and games, and reconnecting over a pint. Local craft brewers hosted guided tastings along the way, turning casual conversation into shared discovery. Moving into the The Alberta Room, Eau Claire Distillerys handcrafted spirits welcomed guests and immediately set a warm, distinctly Alberta tone and the ATB Wall of Wheat brought wheat to life, redefining the crop through a playfuil sponsor activation, where guests decorated doughnuts and engaged with wheat in a fresh memorable way.
Closing the conference was the BASF Frosted Fields Gala, an elegant and immersive celebration that embraced winter in every detail. Guests were welcomed with a champagne display, easing into the evening as the sounds of The Nutcracker filled the space. Dancers moved gracefully throughout the venue, creating moments of surprise and delight, while the winter-inspired design transformed the room into a refined, frosted landscape. The BASF customer appreciation zone offered a place to pause, connect, and continue conversations in a more intimate setting.
These experiences weren’t designed as standalone activations, but as intentional touchpoints that encouraged connection, conversation, and reflection. By integrating sponsors directly into the flow of the Summit, PCS ensured that partnerships enhanced the attendee journey rather than interrupting it, creating moments people remembered long after the conference ended.
This approach is why sponsors return year after year. At PCS, industry doesn’t just support the event, it shapes the experience.
The Ag Conference You Can't Miss
With consistently sold-out attendance, strong sponsor support and a reputation for excellence, the Prairie Cereals Summit continues to lead the way as Western Canada’s premier agriculture conference. For anyone invested in the future of the grain industry, PCS isn’t just another event, it’s where ideas grow, connections flourish, and the industry moves forward together.